Benefits of a data-driven B2B demand generation strategy

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Benefits of a data driven B2B demand generation strategy
Benefits of a data driven B2B demand generation strategy

 

According to a current examine by Act-On and Ascend2, B2B entrepreneurs’ largest advantages of a data-driven demand generation strategy are in higher lead high quality and a higher buyer expertise.

The report relies on knowledge from a survey performed between January 17, 2022 and January 25, 2022 amongst 115 B2B entrepreneurs.

Respondents say the highest advantages of implementing an efficient data-driven demand generation strategy are improved lead high quality (49% cite this as a high profit), improved buyer experiences (39%), larger marketing campaign ROI (36%), and extra leads (35%).

About 95% of B2B entrepreneurs imagine that demand generation is considerably improved when utilizing a data-driven strategy.

Demand generation is enhanced when a data-driven strategy is used

B2B entrepreneurs say the most important challenges in utilizing knowledge to drive demand are measuring outcomes (41% cite this as high problem), making knowledge actionable (39%), figuring out audiences/accounts (thirty third %) and align advertising and marketing and gross sales priorities (33%).

The hardest parts of using data to drive demand

Most (54%) B2B entrepreneurs considerably agree that the standard of their knowledge permits them to make efficient choices about the place to allocate advertising and marketing and/or gross sales assets.

The quality of the data affects in some ways the ability to make decisions about where to spend resources

About the analysis: The report relies on knowledge from a survey performed between January 17, 2022 and January 25, 2022 amongst 115 B2B entrepreneurs.

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