Members of the SCORE Bucks County enterprise mentoring group will host a series of webinars titled “Grow with Google” to elucidate the significance of getting a robust digital marketing presence for a enterprise. The 4 hour-long webinars are free.
Randi Penfil will chair the classes. With greater than 20 years of expertise, Penfil has helped small companies and non-profits enhance their digital marketing. Speakers embody Joseph Lutes, a SCORE Bucks County licensed mentor; and Don Goeltz, a SCORE mentor and affiliate professor within the School of Business at Holy Family University.
The first webinar “Reach prospects on-line with Google” will happen on March 4th at 10:30 a.m. with an important factors:
- Improve your web site’s visibility in Google’s natural search outcomes
- Introduce attendees to free instruments to assist what you are promoting seem on-line
- Create a free Google My Business profile
- Advertise what you are promoting on Google.
The second webinar “Put your native enterprise in Google Search and on Google Maps” will happen on March twenty fourth at 13:00. In this course you’ll be taught the next:
- Create or declare a enterprise profile on Google
- Manage enterprise info by means of Google Search and Maps
- Use Google My Business to attach with potential prospects
- Learn tips, methods and new additions.
The third webinar “Using YouTube to Grow Your Business” will happen on April thirteenth at 9:30 am. Topics to be mentioned embody:
- Why corporations ought to have a YouTube channel
- How to arrange a channel
- What info needs to be stuffed out when importing a video?
The last webinar on May 12 at 12:00 p.m. is “Make Better Business Decisions with Analytics” and can embody:
- Identify enterprise objectives and tips on how to plan your on-line presence to attain them
- Integrate information into your plan
- A spotlight is on adopting Google Analytics and utilizing the instrument to make higher enterprise selections.
SCORE Bucks County offers over 1,500 free mentoring companies yearly to native small enterprise house owners by means of one-on-one small enterprise counseling and seminars. To preserve updated with information and occasions, be part of the SCORE Bucks County electronic mail listing. Text SCOREBUCKS to 22828.
For info or to register for the Grow with Google webinar series, go to https://buckscounty.rating.org/grow-google-4-part-digital-marketing-series.