Martech marketers say they can’t live without it

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Martech marketers say they cant live without it
Martech marketers say they cant live without it

 

Marketers say their buyer knowledge platform and electronic mail advertising and marketing platform are the highest advertising and marketing applied sciences they can’t live without, in response to a current research by Oracle and Ascend2.

The report is predicated on knowledge from a survey carried out in January 2022 amongst 853 marketers from around the globe (41% work for B2B corporations, 24% for B2C corporations and 35% for hybrid B2B-B2C corporations).

About 36% of respondents say they completely can’t live without their buyer knowledge platform, and 36% additionally say they completely can’t live without their electronic mail advertising and marketing platform.

Marketers say the martech they most wish to put money into in 2022 is their buyer knowledge platform, segmentation and focusing on options, and their electronic mail advertising and marketing platform.

What marketers want to invest in for martech solutions in 2022

About 82% of marketers say they plan so as to add, take away, or change parts of their present martech stack to enhance efficiency in 2022.

Do marketers need to add, replace, or remove current martech solutions to improve performance?

B2B marketers say that integrating knowledge from their customer support software and buyer engagement software into their martech stack would have the most important impression on success.

Which business application marketers would integrate into their martech stack?

About the analysis: The report is predicated on knowledge from a survey carried out in January 2022 amongst 853 marketers from around the globe (41% work for B2B corporations, 24% for B2C corporations and 35% for hybrid B2B-B2C corporations).

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