Top tactics for generating quality B2B leads

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Top tactics for generating quality B2B leads
Top tactics for generating quality B2B leads

 

B2B entrepreneurs say social media was essentially the most profitable tactic they used final 12 months to generate quality leads on the prime of the funnel, and webinars have been essentially the most profitable tactic on the center of the funnel, in response to a current Demand Spring research.

The report relies on knowledge from a survey performed in 2021 amongst 150 B2B entrepreneurs in North America and the UK.

Respondents say social media, e mail, and reside/digital occasions have been the tactics most profitable in 2021 for generating quality leads on the prime of the funnel.

B2B entrepreneurs say that webinars, reside/digital occasions, and whitepapers/ebooks have been the tactics most profitable in 2021 for generating high-quality, mid-funnel leads.

The most successful lead generation tactic for the middle of the funnel

Respondents say that in 2021, in-person occasions have been almost definitely to get replaced by webinars and digital occasions.

How marketers replaced their face-to-face events in 2021

About the analysis: The report relies on knowledge from a survey performed in 2021 amongst 150 B2B entrepreneurs in North America and the UK.

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