State of digital exercise: where do marketers shine?

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State of digital activity where do marketers shine
State of digital activity where do marketers shine

 

Senior marketers say they do job of frequently testing and iterating their digital advertising efforts, however battle to combine all touchpoints, in response to a latest research by The CMO Survey.

The report relies on knowledge from a survey carried out in January and February 2022 amongst 320 senior marketers (97% are VP or increased) for US-based firms.

About 67% of respondents say they frequently check and iterate on their digital advertising. Other digital advertising actions/practices where most senior marketers say their firms excel embody understanding the expertise roadmap (65% say they do) and sharing info throughout capabilities (62%).

Areas where most senior marketers say they will enhance embody integrating buyer knowledge throughout all touchpoints (solely 28% say they do), investing in superior measurement methods (29%) and the Combination of digital and offline knowledge to create a unified knowledge foundation (32%).

Digital marketing activities where marketers can improve

About 78% of senior marketers say their firm has invested in knowledge analytics to enhance digital advertising efficiency, a major enhance from the share who stated so in February 2021.

Investing in data analytics is a top priority for marketers

About the analysis: The report relies on knowledge from a survey carried out in January and February 2022 amongst 320 senior marketers (97% are VP or increased) for US-based firms.

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