5 Ways to Drive Traffic and Sales with Short Videos

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5 Ways to Drive Traffic and Sales with Short Videos
5 Ways to Drive Traffic and Sales with Short Videos

 

We reside in a world the place every little thing is shifting sooner. People now not have the persistence for long-form content material and are searching for brief, digestible movies, ideally below 3 minutes.

Adopting a video advertising technique that’s primarily based on brief video content material not solely permits you to give your viewers what they need but in addition helps you get throughout your message to them in a more practical method.

But why is brief video content material higher than conventional long-form content material? Let’s assume you may have a superb weblog submit in your web site a few explicit function or a product that you simply provide. The chances are high that even when a selected set of your viewers is intrigued by the content material within the article, they may not learn all the factor. And this may occur due to a large number of causes together with brief consideration spans, lack of time, and so on.

The truth of the matter is, that the content material that you simply painstakingly created shouldn’t be being consumed by a bit of your focused viewers. But, when you summarize the identical article into a brief video, the viewer is extra probably to sit by the entire video, thereby growing engagement.

What is Short Video Content? 

Short video content material is commonly outlined as something below 60 seconds in size. Short-form movies turned standard thanks to social media platforms equivalent to TikTook, Instagram Reels, and Snapchat. It is fast-paced, emotional, and partaking. It can simply be distributed throughout a number of platforms, and the content material type is addicting due to its brief nature.

Humans have all the time been concerned about watching small movies with out cuts, and as expertise turns into extra superior, alternatives are increasing. Short movies even have a bonus over different long-form content material within the period of time and sources you place into creating movies.

Top manufacturers in each {industry} have embraced brief, easy-to-make content material that’s in line with the present social media tendencies whereas slowly phasing out long-form content material with excessive manufacturing worth.

What Platforms Can You Post Short Videos To?

Over the previous couple of years, brief video content material has change into a visible advertising development that has caught the eye of all main social media platforms. Almost each social media platform price its salt has a function that allows you to create and share brief movies. Some platforms require slightly bit extra work than others to arrange, and some will present you with extra publicity to your goal market than others.

Let’s check out all the foremost social media platforms that permit us to submit brief video content material.

Platform #1: TikTook

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TikTook has taken the world by storm since its launch in 2016. This short-form video app is a social media sensation that permits customers to create and share brief movies, which may now be up to 10 minutes lengthy. With over 2 billion downloads, TikTook is rising sooner than social media giants like Facebook and Twitter.

With a bunch of latest options designed to assist manufacturers improve their engagement, extra and extra companies have hopped onto the platform to promote their merchandise. Even with an explosion of name presence on the platform, there’s loads of room for manufacturers to acquire market share on TikTook. Getting on the platform proper now is a good thought, because it permits your small business to be an early adopter of a instrument that drives ridiculous natural engagement and impressions.

Platform #2: Instagram Reels 

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Instagram Reels is a content material format that permits you to create and share brief, memorable movies. Unlike Instagram Stories, which disappear after 24 hours, Reels don’t day trip.

It’s truthful to think about Instagram Stories as the unique short-video format on Instagram, and whereas there a loads of methods to leverage Instagram Stories to drive site visitors to your web site, Reels provide far more performance and alternative for customers.

The format has grown in reputation since its introduction, primarily due to its capacity to drive huge quantities of natural site visitors to your web page. Brands like Sephora, Walmart, and Beardbrand commonly use Reels alongside their different short-video platforms.

The addicting nature of Instagram Reels makes it a superb content material type to pursue for manufacturers. The platform empowers you to be artistic, spotlight your strengths, and design visually inspiring content material up to 60 seconds in size. While different platforms permit you to do all of this, Instagram remains to be among the finest social media platforms available on the market when it comes to deploying a video advertising technique due to its maturity as a platform.

Not solely does Instagram have entry to a a lot bigger userbase than its opponents, however there’s additionally tons of Instagram instruments that may assist facilitate the creation and publishing of your content material on the platform. Many newer platforms like TikTook nonetheless lack the identical third-party instruments that make life simple for digital entrepreneurs on platforms like Instagram.

So, are Reels completely different from TikTook? Yes and no. Reels are normally a lot shorter, however does that make plenty of distinction for content material that’s already very brief? Probably not.

The actual distinction between TikTook and Instagram reels is the platforms themselves. In Instagram, there’s the necessity to be ‘grid worthy’. That is, you need your content material to look good in your grid, and have a sure aesthetic enchantment to it. TikTook then again is a little more ‘loopy pleasant’ and permits you to discover the sort of content material that wouldn’t usually work on Instagram.

So, you could have separate methods for each platforms to achieve success.

Platform #3: YouTube Shorts

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YouTube is essentially the most related video platform on this planet. No different platform comes even shut. YouTube has 1.9 billion customers, greater than double the quantity of the subsequent largest video platform, Facebook. It is the second-largest search engine on this planet after Google. YouTube additionally has the best engagement price of any video platform and accounts for just below half of all web site visitors. While Facebook has practically 3 times as many customers, its engagement price is a fraction of that of YouTube, which has a staggering watch time of 100 minutes per day.

But plenty of that site visitors was thanks to long-form movies which Youtube is mostly standard for, however all that modified with the launch of Youtube shorts. Within a number of months of its launch in India in September of 2020, the every day views collected by YouTube shorts zoomed previous 6.5 billion. That quantity can solely be larger now.

YouTube Shorts additionally has a bonus over Instagram and TikTook as a result of they’re apps primarily simply utilized by youthful customers, which may make it exhausting for manufacturers to discover success. In distinction, YouTube is utilized by individuals from all types of age teams, international locations, industries, and niches. It looks like there’s a video for everybody on YouTube. With YouTube Shorts, extra manufacturers can be in a position to give their content material to a fair wider vary of viewers targets.

For instance, a B2B model may need issue discovering success on TikTook, however they could have the option to discover success with professionals searching for industry-related content material on Shorts. Similarly, when you goal older era audiences (e.g. Gen X), your short-form movies would get extra engagement on YouTube than on TikTook or Instagram.

Platform #4: Snapchat Spotlight

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It’s not unusual for individuals to underestimate the ability of Snapchat as a video advertising technique instrument as a result of it’s considered a media-sharing app the place you textual content with associates. You could have heard of this function referred to as “Spotlight,” the place standard movies are curated and featured in a devoted tab on the Snapchat app, very similar to on TikTook.

You can set this up to pull in customers you comply with who’ve posted a sure sort of video, like a model or a selected occasion. Then, you’ll be able to select to re-post the video to your story or not, relying on whether or not you suppose it’ll be of curiosity to your viewers.

Snapchat’s person base permits manufacturers to do promotions which might be extremely focused and thus serves as an important platform to attain individuals that you simply wouldn’t have in any other case reached.

How Can Businesses Drive Traffic and Sales with Short Video?

With platforms competing for brief video content material, natural impressions and engagement are in any respect time highs for people who determine to submit brief video content material. Brands can make the most of this to drive extra site visitors and gross sales for his or her enterprise.

Let’s go over some strategies that you need to use to drive extra site visitors and gross sales to your small business with brief video content material.

1. Hire Influencers to Create Short Video Content

There are a number of advantages to hiring influencers to promote your small business. People are visible learners and video permits you to talk with them in a really highly effective approach.

Influencers permit you to add a human aspect to your model, that is essential contemplating that individuals belief individuals greater than they belief manufacturers.

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Here’s issues to take into accout when utilizing influencers:

  • They ought to create academic movies that entice individuals to your product. Content ought to be pure, and not overly promotional.
  • Influencers ought to grant you permission to redistribute the content material, generally that is going to value you a bit further, however it’s effectively price it.
  • You ought to have strategies in place that permit you to monitor ROI of the influencer content material, whether or not that be gross sales, web site visits, signups, or extra.
  • Provide them with an influencer marketing campaign temporary in order that they’re clear on the purpose and aims of your marketing campaign. Confusion and misalignment between manufacturers and influencers is the primary cause why campaigns fail to work out.
  • The movies ought to be a combination of your model id and the influencer’s personal id. If you don’t have a model id but, here’s a guidelines to provide help to set up one.

If you may have any issues discovering the appropriate influencer on your model, you can also make use of an influencer market, this may make the method of discovering influencers on your model a lot much less time consuming.

2. Run Ads with Short Video Content

Using brief video on your commercials is a wonderful approach to drive site visitors to your web site. There are a number of advantages to paying for site visitors, and video does a superb job of capturing the eye of the customers.

Short video content material offers you extra alternative to seize the eye of an viewers as opposed to static photograph content material. This may be achieved through the use of a catchy hook, having a transparent message, and selecting the best brief video advert format.

Short video advert codecs are damaged down into three classes: skippable video advertisements, interactive video advertisements, and in-stream video advertisements. By selecting the best video advert format for your small business, you’ll have the option to create an efficient video advert and can be in a position to monitor how efficient your video is and convert them into clients

The most essential tip we can provide is to create an advert that’s each fascinating and related to your small business. If your advert doesn’t have both of those traits, then it is not going to have the power to get many views and clicks. These days, pure content material appears to work finest, so don’t attempt too exhausting to promote your product. Instead, let the product promote itself by displaying off essentially the most useful facets of the product.

A couple of issues that make video advertisements notably nice are captions and quick cuts, these are each nice methods to retain the eye of the viewer in order that they watch the advert during. There are loads of web-based advert makers that may provide help to obtain this, which is nice for those who lack the data to use conventional video enhancing software program like Adobe Premiere or Final Cut Pro.

Whether you’re looking to get extra site visitors or need to improve your ROI, brief video advertisements may provide help to acquire extra natural site visitors. When you employ video advertisements, you’ll have the option to get the next click on by price (CTR). A better CTR implies that extra individuals can be in a position to click on in your advert or watch your video and then they’ll have the option to go immediately to your web site.

3. Ask Your Customers to Create Short Video Content

Asking your clients to create brief video content material that serves as testimonials on your product is probably essentially the most highly effective instrument you may have at your disposal to attain the targets outlined within the video advertising technique. Testimonials are simple sufficient to make on your clients as a result of all they would wish is a few form of video recording system and the power ‍to ship the footage over to you.

The energy of word-of-mouth has been so studied and documented that it’s scary. A research by MarketingSherpa discovered that clients have been prepared to spend up to 30% extra on a product after studying optimistic critiques.

Another research discovered that clients have been prepared to spend 43% extra once they have been offered testimonials. Video testimonials are a robust approach to get your clients to communicate up in your behalf. 94% of shoppers belief word-of-mouth referrals and 92% are extra probably to belief an area enterprise with a buyer evaluate.

A current research discovered that clients are simply as probably to belief a evaluate from a stranger as from their good friend. Video testimonials are the subsequent neatest thing to a buyer suggestion. The best good thing about video testimonials is that they construct belief and credibility for your small business. Testimonials faucet right into a deeply rooted psychological bias the place we belief the opinion of individuals we all know.

4. Add Short Video Testimonials and Product Videos to Your Website

Adding the brief movies that you simply create to your web site is a video advertising technique that we will’t stress sufficient.

When clients are searching round your web site, there are 1,000,000 questions or objections they’ve about your merchandise. With a brief video formatted as a TikTook, you’ll be able to simply reply commonest questions or objections in lower than 60 seconds.

The cause brief video formatted as a TikTook or Instagram Reel works particularly good is as a result of customers are already acquainted with this format as a result of they browse content material on these social platforms. When they see this type of content material in your web site, it gives consolation.

Explainer movies on the homepage of your web site assist cut back the burden on customers of getting to navigate to completely different sections of your web site to study your product. The simpler you make it for potential clients to study your product, the higher it’s.

Adding brief video content material to your web site is a wonderful approach to deal with objections and improve conversion charges. You may even leverage brief video in your “about us” web page to construct belief.

5. Repost Your Short Video Content to all Social Media Platforms 

There is not any upside to publishing content material and then doing so little with it afterward. If we will get extra mileage out of the costly content material we create, our return on funding will solely go up. That’s proper — re-using your content material will enhance your complete video advertising program’s ROI.

Publishing a bit of brief video content material and then not redistributing it’s a wasteful technique. It’s like shopping for an costly clothes merchandise and solely sporting it as soon as earlier than throwing it away. An enormous a part of content material creation is repurposing content material.

When you submit a bit of brief video content material on TikTook, obtain the unique and submit it on YouTube shorts and Instagram Reels as effectively. Slice it up into smaller clips and use it as an advert artistic. Find artistic methods to re-use your brief video content material.

That’s plenty of site visitors and conversions you may have to quit when you let your content material lay dormant on a weblog or social media submit, with no re-shares, hyperlinks, or clicks.

Conclusion 

Adding brief movies to your video advertising technique is a wonderful approach to improve site visitors and engagement throughout your social media channels.

The completely different strategies listed above present how there is no such thing as a single methodology of leveraging brief video content material to drive extra site visitors for your small business. Rather, there are a number of methods that may assist get your brief video content material in entrance of extra individuals, and by continuously iterating and introducing new methods you can also make this an efficient channel for your small business.

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